Session 1
Dear students of MKTG 578 For your first class, kindly watch this lecture video: https://youtu.be/oXe8AyqlUio and then attempt the assignment given here. For session 1, your assignment you have to do your work and upload it as a PDF document. Since this platform does not really have an ASSIGNMENT section, rather it has an EXAM section. So, please do the following work, then save your work as a PDF file, and upload your work in the next STEP. Be mindful that the next step will be like an EXAM but it's just the way platform is designed (missing feature I suppose). The deadline for your work is Tuesday 20th September before midnight. There are penalties associated with lateness. Late by 1 hour or less = 0% penalty, still marked as PRESENT Late by 1 hour to 12 hours = 5% penalty on work, marked as Half-absent Late by 12 hours to 24 hours = 10% penalty on work, marked as ABSENT Late by 24 hours = Work not accepted and will be given a ZERO, Marked as ABSENT Upload only PDF f...